News & Tips

Stamps beat points in a cafe. How many stamps to require, what to give away, and why the programme lives or dies at the till.

Three places a loyalty card can live, compared honestly - including the cases where plastic is still the better choice.

Four decisions make a loyalty programme work: the action, the reward, the threshold and visible progress. A practical guide with examples and the numbers to watch.

A loyalty program collects personal data. Which consents you need, how long to keep data, and how to handle export and deletion.

Revenue does not tell you whether customers come back. Five metrics that show the real state of your loyalty program.

A fuel station is not a coffee shop: high traffic, short contact and a till system you cannot stall. Here is what that changes.

The two most common loyalty mechanics behave differently. When to pick points, when stamps, and when both.