How to launch a loyalty program in one week

Loyalty rollouts rarely stall on technology; they stall on undecided decisions. This plan sequences them so that within a week you have a working program in at least one location.

Day 1: mechanic and reward

Decide one thing: points or stamps, and what the reward is. Write the rule as a single sentence. If it does not fit on one line, the mechanic is too complex.

Day 2: the numbers

Calculate the program cost at your current traffic and confirm it fits within 2–5% of revenue. Set reward validity at the same time — two months minimum is a good rule.

Day 3: system and access

Create the account, add locations, create staff accounts. No integrations needed at this stage — a staff app on a phone or in the browser on the till computer is enough.

Day 4: the sign-up point

Prepare the QR code at the counter and the sentence staff will say. One stand, one phrase. If your receipts have advertising space, put the same QR there.

Day 5: staff training

Thirty minutes per shift. Show three things: how to register a customer, how to scan a card, and what to answer when asked "what do I get out of it". Nothing more.

Day 6: single-location test

Run one location for a full day. In the evening look at two numbers: how many sign-ups, and how much longer service took. If fewer than 10% of customers signed up, the problem is almost always the phrase or the stand placement, not the system.

Day 7: rollout and the first automation

Enable the remaining locations and turn on one automated message — a welcome after sign-up. Add the second scenario (a reminder before the reward) two weeks later, once you have data.

What to postpone deliberately

Push POS integration, games, referrals and complex segments out by at least a month. They only pay off once the base mechanic works and you have enough members for segments to mean anything.

Loyalty.lt plans include a free 14-day trial, which is enough to run this entire plan. See pricing or get in touch to discuss your case.